Defining Value & Performance Commentary by Kevin V.G. Bevan In the premiere issue of Winner’s Circle, I outlined our strategy of providing "best-in-class value and service"—the basics. As consumers,we want the most for our money! Our goal should be to obtain the best technology and support at the most affordable price. The key is affordable technology, not lowest cost technology. All of us have experienced the disappointing "we got what we paid for" feeling after making a purchase solely based on low price. There are always exceptions to every rule, but in general "best price" is not equivalent to "best value." Best value is equated to overall satisfaction, not only at the time of purchase, but over the usable life of the product. With this in mind, Cincinnati Machine is taking the next step in "best-in-class" value with the introduction of our Arrow Series 2 Vertical Machining Centers. The new Arrow Series 2 product will provide the most affordable technology for the life of your machine tool investment. Our Arrow Series 2 product is the next step in VMC design, building on our digital VMC platform to take machine performance to the next level. With the introduction of our Ultimate Performance technology ( see story ), Cincinnati Machine once again sets the standard for machine tool performance and value. Ultimate Performance™ Technology • • • • • • • • • • Rapid Rates—up to 1416 ipm (36 m/min) Acc/Dec—up to 6 m2 Maintenance-Free Guideways 25 hp MTDR Spindle Drive Profibus I/O Interface Standard Digital Glass Scales on X- & Y-Axes Accuracy— ±0.00011" Repeatability— ±0.00004" Automatic Coolant Feature All New Ergonomic Machine Enclosure Two years ago, we welcomed you to the digital revolution by providing digital scales and digital vector servos as standard features on our digital VMC line. This digital technology enables us to maintain exact axis positioning every hour of every day for the life of your machine investment. Cincinnati Machine was the first to offer thisdigital technology and the accuracy it provides as standard. Some manufacturers choose to offer improved accuracy as an option. If accuracy and repeatability are important to your manufacturing needs, make sure you check the additional cost of this feature before reaching your "best value" conclusion. Using the digital platform, the Arrow Series 2 machines have been enhanced with Ultimate Performance technology to offer the highestperformance VMCs available. The new Arrow Series 2 products are premiering at the WESTEC and EASTEC shows ( see stories ). Be sure to fully evaluate these machines and reach your own conclusion as to the value that these features provide when compared to the selling price. We believe you will reach the same conclusion we have—for the money…it’s the best machine in its class. But you don’t need to take our word for it…test drive one for yourself at one of our shows or contact your local distributor, who will be happy to demonstrate the machine for you. The introduction of the Arrow Series 2 product is yet another step toward achieving our vision of providing "Outstanding Value." The following pages of Winner’s Circle contain examples of how Cincinnati Machine and our distributor partners have worked hard to improve our customers’ manufacturing capabilities and bottom-line results! Choose Cincinnati Machine and you gain a "partner for life." Vice President and General Manager Cincinnati Machine Value Machine Business US Operations

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